Ford has a long habit of pairing its vehicles with names people already trust for the outdoors, and the newest example arrives for 2027. The company worked with Filson, the Seattle outfitter with nearly 130 years of history making gear for rough conditions, to create the first-ever Bronco Filson.
- The 2027 Bronco Filson pairs a 3.0-liter EcoBoost V6 with the standard Sasquatch off-road package.
- The cabin uses durable leather and twill-inspired fabric meant to age with use, not stay pristine.
- Orders open in fall 2026, with a starting price in the mid $70,000s and showroom arrivals in early 2027.
Where the Bronco Filson fits
Filson has spent more than a century supplying gear to people who work and play in harsh places, from early pioneers to the U.S. Forest Service. That reputation for durable, no-nonsense equipment is the whole point of this Bronco. Ford designers and Filson designers worked together on a version of the SUV that leans into rugged capability while feeling more finished than the versions that came before it. Filson’s chief creative officer, Alex Carleton, framed the vehicle as a natural extension of the brand’s legacy, built for people who treat the outdoors as a way of life rather than a weekend break.
The Bronco Filson slots in as the newest member of the family, and if you have been comparing the various Ford Bronco trim levels to figure out which one suits your kind of driving, this one aims squarely at buyers who want off-road hardware and a premium cabin in the same package. Ford has even said out loud that it hopes to pull shoppers away from Land Rover and Mercedes-Benz.
What powers it
Under the hood sits the 3.0-liter EcoBoost V6, the twin-turbocharged engine shared with the Bronco Raptor. Ford gave it application-specific tuning for this model rather than a straight copy of the Raptor setup, and it skips the active exhaust. The company says that combination gives the Bronco Filson the power and torque to handle a wide range of conditions.
Every Bronco Filson comes standard with the Sasquatch package. That means front and rear electronic locking differentials, high-performance Fox shocks with internal bypass technology to cut harshness over rocky ground, and 35-inch rugged-terrain tires. Ford calls those the largest tires fitted to any premium 4×4 SUV, and they help keep road noise down without giving up grip off the pavement.
A cabin built to wear in
The interior is where the Filson influence shows up most. Paul Wraith, Ford’s global design director for SUVs, drew a line between premium and precious, and made the case that a cabin you’re afraid to dirty doesn’t belong in a Bronco. So the materials were chosen to be honest and durable, designed to age well with use.
Colors and textures pull from Filson’s outdoor palettes. You get perforated, quilted leather along with woven fabric seat trim inspired by Filson’s rugged twill, a leather-wrapped instrument panel and steering wheel, and brass accents on the steering wheel bezel and the G.O.A.T. Modes dial. A few features stand out further, like removable Filson saddlebags that attach to the driver’s door for extra storage and power running boards that deploy on their own to make getting in and out easier. Ford will even sell color-matched gas cans with the Filson name.
Looks and the First Edition
Outside, the Bronco Filson wears a unique grille with BRONCO lettering, heritage-painted wheel arches, painted mirror caps, and trail sight tie-downs meant to hold longer gear like canoes. Buyers can pick from colors including Field Green Metallic, Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White.
To mark the launch, Ford is offering a Bronco Filson First Edition for North America. It adds an exclusive Iron Sands Copper Metallic paint color, a unique fender badge, a serialized console badge noting the Ford and Filson collaboration, and Filson-inspired cargo storage bags.
When you can get one
The Bronco Filson has been touring multiple cities so shoppers can see it in person before committing. Orders open in fall 2026, with vehicles reaching showrooms in early 2027 and a targeted starting price in the mid $70,000s. A separate Bronco x Filson clothing and gear collection is sold through Filson stores and Filson.com. If a capable off-roader with a genuinely nice cabin is on your list, this one is worth watching as the order window opens.
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